The definition of nirvana is a state of perfect happiness; an ideal or idyllic place where there is a release of all forms of suffering. For many of us skiers, we have come to realize that without properly fitting ski boots, this could mean the difference between unmentionable torture and a pure state of blissful nirvana on the slopes.
There is no piece of equipment more important in skiing than boots. That being said, what are some of the advantages of a well-fitted boot? For starters, better comfort, better circulation, greater warmth, and ultimately better skiing that requires less energy. This adds up to more quality ski runs with less fatigue and ultimately longer ski days. Ask any skier, be it an Olympic athlete or a fair-weather beginner tackling the bunny slopes with Surefoot custom ski boots about their fit, comfort, and performance, and the answer you will likely get is that they love their ski boots.
Surefoot understands that ski boots are a long-term investment, and achieving a correct customized fit will affect your entire body by isolating and aligning your ankle and thus supporting your posture in a neutral position that will dramatically improve your skiing. Once the stance of the foot is adjusted with the customized orthotic and liner, the foot will now rest in the optimal neutral position in the boot, and you will no longer inadvertently be putting pressure on the skis. Poor alignment directly related to ill-fitting ski boots can have an adverse effect on proper turning, controlling crucial downhill speed, and stopping correctly, all the while putting you at risk with your reaction times while trying to maintain your form.
How exactly does the custom boot-fitting process that Surefoot has perfected over the past thirty years with state-of-the-art technology translate into the best ski boot you have ever owned? The first step is getting a highly accurate 3D scan of the bottom of your feet, including your arches, toes, the ball of your foot, and how much pressure you exert while standing. Once the comprehensive scan of the entire foot has been completed, based on that scan the computer’s controlled lathe generates a pair of orthotics tailored specifically for your feet. The custom orthotic is then put into one of Surefoot’s customizable foam liner inserts and placed into the hard plastic shell of the ski boot you’ve chosen, or your existing ski boots. The final step is putting your feet inside the shell liners with your custom orthotics while a liquid foam is injected into compartments in the liners through tubes, solidifying almost instantly around your foot, ankle, and calf and giving you a true custom fit. If extra warmth is a concern, your Surefoot technician can also install a boot heater with remote-controlled settings to offer that extra relief from the cold.
What started off with two brothers, Bob and Russ Shay, in a small ski town and their relentless passion for skiing has grown into the biggest and best ski boot specialty store on the planet. Surefoot’s mission remains simple to this day: to provide customers with the best performing ski boot possible with a 100 percent guarantee, a promise unmatched in the industry that sets Surefoot apart from many other custom boot fitters.
With multiple stores in North America and Europe close to many major ski towns, Surefoot provides customers with a convenient computerized profile that can be referenced worldwide from one of its twenty-four locations. Surefoot takes the speed and ease of this process to another level with its highly trained staff, many of whom are avid skiers, who will guide you through the process. The company continues to improve what it offers based on equipment advances and developing technologies and has sold over a half million ski boots along the way.
If you’ve come to that realization that there just may be something better out there than the generic one-size-fits-all stock liner that comes with the ski boots you purchased, your first stop without a doubt should be Surefoot, the custom orthotics ski boot leader who has mastered the fit of the custom ski boot over the past thirty years. And by the way, Surefoot is not limited to customizing ski boots. Custom orthotics can be created at any of the store locations for general foot comfort as well as for snowboard boots and many other high-impact sports like running. Surefoot also has of a wide variety of helmets, goggles, socks, gear bags, and boot heaters, and you can even purchase gift certificates that would be sure to delight the recipient with the luxurious gift of a custom boot fit.
You may be wondering what such a large company such as Surefoot could possibly do with all the old stock ski boot liners it has accumulated over the years. Well, it has partnered with the SAVEarth project, an organization created by orthopedic surgeon Mark Barry. A serendipitous conversation between Barry and the store manager at the Whistler Surefoot location (where he was getting his pair of custom ski boots created) led to the brilliant idea to repurpose the generic ski boot liners for reuse and combine them with a waterproof outer rubber boot liner to create weatherproof boots to withstand the elements. The finished boots have been successfully distributed to developing cold regions such as Mongolia so that vulnerable populations could have warm, waterproof winter boots. By continuing to support this partnership, Surefoot is making a difference on a humanitarian level so that others less fortunate can also experience a little piece of ski boot nirvana.
Local Surefoot locations
Aspen | 520 E. Durant Ave #104 | (970) 925-9235
Snowmass Village Mall | 45 Gateway Center | (970) 923-2131